Reach
The number of people your ads reached, not the number of impressions. Meta, Google, TikTok and LinkedIn each report it their own way: it is collected every day, platform by platform, and read campaign by campaign in a single view.
SECTOR
Retail & FMCG
What your category does, and the share you take in it.
Ad monitoring records your category's ads every day. Your campaigns are read in reach and completed views; your share of the category's ads, through ad monitoring.
- 01Category
- 02Your adsAd share
- 03People reachedReach
- 04Video watched in fullCompleted views
SECTOR CHALLENGES
From the category to your campaigns: four awareness indicators
Completed views
A video watched in full shows what the audience took from the message; a video that merely started does not. Completed views are counted format by format, with the cost of each, to keep the formats that hold attention.
Ad share
Your share of your category's ads: how many ads you run against the other tracked advertisers. It is counted in ads recorded by the monitoring, never in budget: Meta does not publish advertisers' spend, and Google does not publish budgets.
Cost per thousand
The cost of a thousand contacts, platform by platform and format by format. It compares platforms on a common basis, before the budget is split.
WHAT WE INSTRUMENT
Four metrics that drive the system
Campaigns run without tracking reach and completed views0
Disciplines integrated per campaign6
Figures without their source in our reports0
Measurement cycle tracked: reach, completed views, ad share12 months
WHAT WE DEPLOY
Six integrated disciplines, from category monitoring to the report
- 01
Category ad monitoring
Ad monitoring records the ads of the tracked advertisers in your category every day: products pushed, offers, formats, launches. What the category does can be read in a single view, without waiting for the year-end review.
- 02
Creative intelligence
It reads what the monitoring records: hooks and offers, the category's color palette and who departs from it, what the audience says about the ads in comments. Today it is shown on demonstration data, with no promise of results.
- 03
Share of the category's ads
Your share is tracked from one period to the next, against the same tracked advertisers. A competitor launch shows up in that day's record, and so does a promotional push.
- 04
Media plan built on reach and completed views
The plan is built on target reach and completed views, platform by platform: Meta, Google, TikTok, LinkedIn, and online press bought directly. It is reviewed by someone who did not build it, and every campaign goes live on a human go-ahead.
- 05
Multi-format creative production
Creatives designed for short attention spans and frequent messages: short video, banners, social media. Each format is adapted to the platform it runs on.
- 06
A report at every stage
The dashboard is open at any time: reach, completed views, cost per thousand, collected every day and reconciled with each platform's figures. A report comes with every stage that commits you: launch, end of campaign, wrap-up.
FAQ
Frequently asked questions
01How do you measure awareness for an FMCG brand?
With figures collected every day on the platforms where its campaigns run: reach (the people reached), completed views (videos watched to the end) and cost per thousand. They arrive in a single view, reconciled with each platform's figures. No result is promised before the campaign.
02How is your share of the category's ads counted?
In number of ads, against the other tracked advertisers in the same category, over the chosen period. Never in budget: the platforms do not publish advertisers' spend. A monitoring figure therefore reads as a share of the recorded ads, not as a market share.
03What does creative intelligence read in your category's ads?
Messages: hooks, offers, calls to action. Colors: the category's palette, and who departs from it. Comments: what the audience says about the ads. Today it is shown on demonstration data, with no promise of results; we are also building the reading of what the visuals show.
04Do you work for brands or for retailers?
The method is the same for a brand and for a retailer: monitoring of its category, the reach and completed views of its campaigns, its share of the ads. Only the tracked advertisers change.
OTHER SECTORS
Explore our other sector expertise
CPCOFinance & InsuranceAcquisition cost measured from the first impression to account opening.Explore CPICHigher EducationStudent recruitment measured from the first click to confirmed enrollment.Explore CANDHotels & TourismDirect acquisition measured destination by destination, season by season.Explore
Read your category before you invest in it
The conversation starts from your category: the advertisers to track, the reach and completed views your campaigns aim for, and the share of the ads you take today.