Real Estate
Digital real estate acquisition doesn't stop at the form. It starts after.
Scoring, pre-qualification, real-time notifications, per-project attribution, competitive intelligence, VEFA-compliant creative production. Six disciplines across the entire sales cycle.
From click to sale agreement: four indicators to steer acquisition
The CPQV measures the real cost to bring a qualified prospect to the sales office. Upstream, the lead is an intention. Downstream of the CPQV, the sales team takes over. A 50 MAD lead that is never called back is worth zero — only the CPQV reconciles media spend with what actually happens on the ground.
A real estate lead not called back within two hours loses most of its value. Yet callback rates observed among Moroccan developers hover between 40% and 60%. The challenge is as much operational as it is marketing: upstream scoring, intelligent routing, real-time alerts and automatic escalation to available salespeople.
Between the lead and the signed sale agreement, attrition is massive — often 95 to 98%. The CPL visible in platform dashboards never reflects the real cost of a sale. Only the cost per sale agreement, reconciled with the developer's CRM, enables precise budget steering and identifies the channels that close, not those that fill forms.
Each real estate project — residential, mid-range, luxury, coastal — has a different buyer profile and sales cycle. Attribution must be granular: which project performs on which channel, in which geographic zone, at what cost. Budget allocation follows available inventory and margin per tranche.
Four metrics that drive the system
Six disciplines integrated across the real estate sales cycle
Automated scoring & pre-qualification
Every lead is evaluated before reaching the salesperson: declared budget, purchase timeline, target area, property type. Qualified leads are routed immediately to the salesperson assigned to the project. Cold leads enter nurturing. The salesperson only handles leads with real potential.
Real-time notifications & callback SLA
Instant alert to the salesperson when a qualified lead comes in. First contact delay monitored continuously: salesperson alert (immediate), supervisor escalation (2h), sales director escalation (6h). Every lead has a visible timer. Every project has its on-time callback rate.
Budget allocation indexed to inventory
Each project has its own tracking: cost per lead, cost per qualified visit, cost per sale agreement. Budget is reallocated toward projects that convert and have inventory. A project nearing sell-out sees its budget shifted. Media follows commercial reality, not a PowerPoint plan.
Developer competitive intelligence
Continuous monitoring of competitor developer campaigns in the same zones: messaging, formats, estimated budgets, listed prices. Alerts on competing launches. Creative benchmark: which angles, formats, and hooks perform in Moroccan real estate right now.
Per-project creative production
Each project has its own art direction, visuals, and angles. Multi-format production calibrated for performance. VEFA compliance is built into the process — legal disclaimers, regulatory framing, pre-publication validation. MRE variations for summer diaspora campaigns.
Stage-based automated nurturing
WhatsApp and SMS sequences adapted to each stage: showroom visit invitation, appointment confirmation, D-1 reminder, post-visit follow-up, post-offer follow-up. Every sequence is measured. The prospect advances through the funnel without depending on the salesperson's availability.
Frequently asked questions
How do you measure media performance on a long buying cycle (6 to 18 months)?
Our attribution pipeline tracks every prospect from ad impression to signed sale agreement (via the developer's CRM). Cost per lead is secondary: the real KPI is cost per signed deal, calculated on attribution windows matching your cycle length.
Do you work with developers or agencies?
Mainly with developers (new residential, mid and high-end) and real estate investors. We also work occasionally with agency groups marketing several programs simultaneously.
Do you handle lead scoring and qualification?
Yes. We set up automatic scoring (stated budget, target region, project timing, on-site behavior) that flows into the developer's CRM. This helps salespeople prioritize leads most likely to convert and reduces sales waste.
Do you track sales SLA on generated leads?
Yes, it's a recurring leak. Our tracking measures sales response time after an inbound lead. Every minute past 15 min drops conversion rate. Sandbox Hub dashboards make this SLA visible to the sales leadership.
Explore our other sector expertise
Instrument your real estate sales cycle
A diagnostic of your acquisition architecture: scoring, SLA, per-project attribution, and the leaks between click and sale agreement.
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