Telecoms & Digital Services
Acquire subscriptions that go through, not forms that drop.
Targeting by offer (prepaid, postpaid, fibre, mobile data, B2B), creatives segmented by intent, reconnection to the activation signal when the operator shares it: the cost per signed subscription as the compass, not the raw CPL.
From click to signed subscription: four indicators that drive acquisition
A fibre lead, a postpaid lead and a prepaid lead don't carry the same value or the same audience. Global CPL is not actionable. Only the CPL segmented by offer, by usage intent and by zone allows budget arbitration between the operator's products.
Between the online form and the actual subscription (KYC verification, line activation, first payment), the drop-off is massive. When the operator shares the effective subscription signal, every dirham invested is reconnected to its media source. That's what we optimize — not the volume of forms.
Prepaid, postpaid, fibre, roaming, mobile data, corporate: each offer has its own cycle, audience and acceptable cost. A B2B fibre campaign doesn't follow the same rules as a prepaid top-up campaign. Budget allocation must be granular by product, not uniform.
Every acquisition cohort is tied to the activation signal sent back by the operator. Optimization focuses on subscription quality, not form volume. Budget follows what signs.
Four metrics that drive telecom acquisition
Three levers to acquire subscriptions that sign
Form-to-activation funnel instrumentation
Between the online form and the actually active line, there's a blind zone most setups don't track: KYC verification, initial payment, technical provisioning, real activation. We place tracking checkpoints on each step — through CRM events, webhooks or batch exports depending on what the operator can share — to know where a lead drops off and why, not just how many enter.
Reconciliation with the operator activation signal
Every lead is tied back to its source campaign through the operator's effective subscription signal (CRM export or direct connection). Cost per signed subscription becomes the arbitration metric. Bids and budgets rebalance toward the channels that generate subscriptions, not forms.
Budget arbitration on cost per signed subscription
The optimization signal is not form CPL but the cost per actually signed subscription. Bids per offer, budgets per zone and inter-channel arbitration are recalculated on this signal. When a channel generates many prepaid leads but few fibre subscriptions, budget is automatically rebalanced toward the channels that sign — not toward those filling forms.
Frequently asked questions
How do you connect campaigns to activated subscriptions?
We integrate the operator's BSS (Business Support System) or CRM into our attribution pipeline: every activated subscription (live line, paid invoice, validated KYC) is tied to the originating campaign. Acquisition cost is computed on activated subscription, not on form submissions.
Do you work with telecom operators or ISPs?
Yes. We work with telecom operators, internet service providers, and digital service players (mobile payment, SVOD, cloud). Acquisition and activation mechanics are similar: short cycle, complex offer, high risk of unactivated leads.
Do you pilot acquisition and retention campaigns in parallel?
Yes. Acquisition without retention is a performance illusion: in telecom, 20 to 30% of acquisitions churn within 6 months. We run winback, cross-sell and upsell campaigns connected to usage signals (consumption, satisfaction, support tickets).
Do you handle B2C and B2B offers in parallel?
Yes, but with fully separated campaign architectures. B2C targets mass-market subscriptions (plans, residential fiber), B2B targets SMBs and enterprises (business fiber, mobile fleet, cloud). KPIs, channels (LinkedIn for B2B) and decision cycles differ.
Explore our other sector expertise
Acquire subscriptions that sign, not forms that drop
An audit of your current campaigns: segmentation by offer, reconnection to the operator activation signal, cost per signed subscription.
Discuss your telecom project