Ad Library Morocco
Ad platforms publish the ads they run: anyone can see their competitors' Meta, Google and LinkedIn ads in Morocco, for free and without an ad account. This guide shows where to look, how to filter on Morocco and what these libraries leave out.
What an ad library is
An ad library is a public search engine, run by an ad platform, listing the ads served on its properties: copy, image or video, start date, countries served, and sometimes variants and formats.
In Morocco, three libraries cover most digital spend: Meta's (Facebook, Instagram, Messenger, Audience Network), the Google Ads Transparency Center (Search, YouTube, Display, Shopping) and the LinkedIn Ad Library. TikTok publishes its full library for Europe only.
They are used to track a competitor's or a sector's messages, offers, formats and publishing rhythm, before a launch, a creative overhaul or a pitch.
Where to look, step by step
- 01
Meta Ad Library
facebook.com/ads/library: pick the country "Morocco" and the category "All ads", then type a brand name or a keyword. Each card shows the visual, the copy, the start date and the platforms. The "Active" filter and date sorting help spot what is new.
- 02
Google Ads Transparency Center
adstransparency.google.com: search for the advertiser or its website, set the region to "Morocco", then filter by format (text, image, video) and period. It shows Search ads, YouTube videos and Display banners, with the date last shown.
- 03
LinkedIn Ad Library
linkedin.com/ad-library: search by company or keyword and filter by country and period. Useful in B2B: banks, insurers, schools, recruitment. Ads stay visible for one year.
- 04
TikTok
TikTok's commercial content library covers Europe only. For Morocco, the Creative Center shows top-performing ads by region and industry, with no search by advertiser.
- 05
What to record
For each competitor: number of active ads, formats, hooks, offers and prices shown, landing pages, language (French, Arabic, Darija), start date and lifespan of each ad. An ad that has been running for weeks is rarely one that does not work.
What the libraries do not show
No budget, no results
Outside the European Union and outside political ads, Meta publishes no spend, reach or targeting, and Google publishes no budget. Ad volume and lifespan remain the best signals of an advertiser's effort.
No history
In Morocco, the Meta Ad Library only shows ads currently running: a stopped ad disappears. To compare one season with another (Ramadan, back to school, sales), ads must be recorded as they run.
AdSpy, Sandbox's ad intelligence
Sandbox built AdSpy to run this collection every night instead of its teams: more than 900 Moroccan brands tracked across 14 sectors, on Meta and Google. Each ad is stored with its start and end dates, its visual, a transcript when it is a video, and filed by brand and sector.
The stored history makes it possible to compare two Ramadans, measure how long a creative lives or see the day a competitor changes its offer. Every competitor ad is indexed, dated and sourced.
Frequently asked questions
01How can I see my competitors' ads in Morocco?
With the ad platforms' public libraries: the Meta Ad Library (facebook.com/ads/library, country "Morocco") for Facebook and Instagram, the Google Ads Transparency Center (adstransparency.google.com, region "Morocco") for Search, YouTube and Display, and the LinkedIn Ad Library (linkedin.com/ad-library) for LinkedIn. They are free and need no ad account.
02Does the Meta Ad Library work in Morocco?
Yes. Choose the country "Morocco" and the category "All ads". In Morocco it shows running ads with their visual, copy and start date, but not spend or reach, which Meta only publishes for the European Union and political ads.
03Can I find out a competitor's ad budget?
Not directly: no library publishes the budget of commercial ads in Morocco. The number of active ads, their lifespan, the range of formats and the regularity of launches give an estimate of the effort.
04How do I find an ad that is no longer running?
The Meta Ad Library stops showing it in Morocco once it ends. The Google Ads Transparency Center keeps part of the history. For a complete history you need a tool that records ads every day, such as Sandbox's AdSpy.
05Is there a TikTok ad library for Morocco?
No: TikTok's commercial content library only covers Europe. The TikTok Creative Center shows top-performing ads by region and industry, with no search by advertiser.
06What is Sandbox's AdSpy?
AdSpy is the ad intelligence tool built by Sandbox, a media buying agency and AI workshop in Casablanca. It records every night the Meta and Google ads of more than 900 Moroccan brands across 14 sectors, with their history, and feeds the media plans and sector benchmarks of Sandbox's clients. It is unrelated to the US website adspy.com.
Your sector, ad by ad
Sandbox pulls your competitors' ads from AdSpy over recent months: volumes, formats, hooks, offers, lifespan. Answer within two business days.