Sandbox
03 · Data

Data & Analytics

Sandbox built a proprietary data pipeline on BigQuery, continuously fed by Meta, Google, TikTok, LinkedIn, and client CRM APIs. Data is ingested, normalized, and reconciled automatically. Dashboards on Sandbox Hub are real-time decision interfaces. Every conversion is tracked, every anomaly is alerted, every investment decision is based on continuously updated data.

Real-time dashboardsDecision intelligenceAttributionPerformance trackingBigQueryData consolidationAutomated reporting
Data & Analytics
WHAT WE DO

Every decision based on continuously updated data

01

Proprietary BigQuery data pipeline

Automated API connections to Meta, Google, TikTok, LinkedIn, CRM, and offline data. Continuous ingestion into BigQuery, schema normalization, cross-platform reconciliation. A single source of truth.

  • Continuous API ingestion from all platforms
  • Automatic normalization and reconciliation
  • BigQuery as central data warehouse
  • Zero manual exports, zero D+3 latency
02

Real-time dashboards on Sandbox Hub

Data is available in real time on decision interfaces, designed for action. Each dashboard is designed to answer a specific business question.

  • Consolidated multi-platform dashboards
  • KPIs updated continuously
  • Customized views by role and need
  • Free export in standard formats
03

Attribution and CRM reconciliation

Every conversion is tracked and reconciled with its acquisition source. Deduplication, multi-touch attribution, CRM verification. Real CPA, not last-click platform CPA.

  • Configurable multi-touch attribution
  • Reconciliation with client CRMs
  • Automated multi-source deduplication
  • Offline conversion verification
04

Alerts and decision support

Automatic anomaly detection with structured alerts in under 2 hours. Every alert includes a documented action recommendation. The dashboard does not just show numbers. It guides every decision.

  • Automated alerts on CTR drop
  • Real-time budget overrun detection
  • Action recommendation included in every alert
  • Complete history of anomalies and actions taken
OUR APPROACH

From collection to decision: a frictionless pipeline

01Multi-Source Consolidation
02Real-Time Pipeline
03Attribution & Reconciliation
04Alerts & Decision Intelligence
PIPELINE ANALYTICS
Dashboard
Alertes
Attribution
Exports
01

Multi-Source Consolidation

Automated API connections to Meta, Google, TikTok, LinkedIn, CRM, and offline data. Continuous ingestion into BigQuery, schema normalization, cross-platform reconciliation. A single source of truth for all platforms.

02

Real-Time Pipeline

Data is ingested, transformed, and made available continuously. Decisions are made on continuously updated data.

03

Attribution & Reconciliation

Every conversion is tracked and reconciled with its acquisition source. Deduplication, multi-touch attribution, CRM verification.

04

Alerts & Decision Intelligence

Automatic detection of anomalies (CTR drop, budget overrun, rising CPA) with structured alerts in under 2 hours. Every alert includes a documented action recommendation.

MEASURABLE IMPACT

Data that works for you

0/7
Active data pipeline
0h
Maximum anomaly alert delay
0
Data sources consolidated
0%
Data accessible in real time
FAQ

Frequently asked questions

Which data tools do you use?

Our stack is built on BigQuery for the data warehouse, GA4 and Server-Side GTM for collection, Looker Studio and Sandbox Hub for visualization, Segment and Meta Conversions API for server-side events. We stay pragmatic: we adapt to your stack if it is healthy.

Do you connect GA4, CRM, Ads and offline sources?

Yes. Our pipeline unifies Meta Ads, Google Ads, TikTok, LinkedIn, GA4, your CRM (HubSpot, Salesforce, Sellsy, custom) and offline data (call tracking, in-store sales). Reconciliation is automated, multi-source deduplication built in.

How long to deploy an analytics pipeline?

For a standard setup (4-6 sources, dashboards, attribution), expect 4 to 8 weeks depending on CRM complexity and existing data quality. A narrow-scope POC can ship in 2 weeks.

Who owns the data and infrastructure?

You do. BigQuery, GA4, GTM and dashboards are deployed in your own cloud accounts. We document every configuration step. If the engagement ends, nothing disappears.

RELATED SERVICES

Explore our other expertise

01

Media Buying & Performance

Daily management of your campaigns on Meta, Google, TikTok and LinkedIn. Every media investment is measured, arbitrated

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02

Strategy & Advisory

Media strategy, digital communication and brand development advisory. From recommendation to execution, within the same

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04

Listening & Creative Intelligence

Sandbox built an Advertising Radar, a proprietary system that continuously scrapes Meta Ad Library, Google Ads Transpare

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Unify your performance data

A demo of our analytics pipeline and your custom dashboards in real conditions.

Request an analytics demo