Creative Strategy & Production
Sandbox feeds every creative brief with data: our Advertising Radar continuously analyzes top-performing ads by sector and platform to identify the hooks, formats, and angles that convert. Art direction designs the concept; AI accelerates multi-format production. Every asset is tested in real conditions, measured on performance KPIs (hook rate, CTR, cost per result), and iterated continuously.
Every asset tested, measured, and iterated until it performs
Radar data-driven brief
Every creative brief incorporates real performance data extracted by our Advertising Radar: the top 10 hooks in the sector, the formats converting on each platform, the angles unexploited by competitors. Creation starts with evidence, not mood boards.
- Analysis of the top 50 ads in the sector before every brief
- Identification of high-performing hooks by platform
- Mapping of unexploited angles across competitors
- Creative brief grounded in real data
AI-augmented production
AI generates variants, adapts formats, adjusts copy by platform, and produces executions at the speed testing requires. Art direction stays human, repetitive production is automated.
- Accelerated creative variant generation
- Automated multi-ratio adaptation
- Production of 5+ assets per concept
- Rapid iteration based on performance signals
Testing and continuous iteration
Every asset is tested in real conditions. Winning variants are identified, underperforming ones replaced. Creative evolves continuously with the data.
- Systematic A/B test on every concept
- Measurement of hook rate, CTR, completion rate
- Amplification of winning variants
- Continuous replacement of underperforming assets
Multi-format production
Art direction and production tailored to each platform. One concept, optimized executions for Meta feed, stories, Reels, TikTok, display, and LinkedIn.
- Unified art direction and concept
- Native adaptation by platform
- Formats: feed, story, reel, carousel, display
- Ratio and duration adapted by context
Human art direction, AI-augmented production
AI produces variants, not concepts. Art direction, creative concept and final quality control remain human. AI accelerates execution; it replaces neither judgment nor taste.
- Concept and art direction led by our creatives
- Human quality control before amplification
- AI for declination and multi-format adaptation
- Creative judgment never delegated to the machine
From data to concept, from concept to performance
Radar-Driven Brief
Every creative brief incorporates real performance data extracted by our Advertising Radar: the top 10 hooks in the sector, the formats converting on each platform, the angles unexploited by competitors. Creation starts with evidence, not mood boards.
Multi-Format Production
Art direction and production tailored to each platform. One concept, optimized executions: Meta feed, stories, Reels, TikTok, display, LinkedIn.
AI-Augmented Production
AI generates variants, adapts formats (9:16, 4:5, 3:4, 1:1, 16:9), adjusts copy by platform, and produces executions at the speed testing requires. Art direction stays human, repetitive production is automated.
Testing & Continuous Iteration
Every asset is tested in real conditions. Winning variants are identified, underperforming ones replaced. Creative is never static.
From production to performance
Frequently asked questions
Do you produce creative assets in-house?
Yes. Sandbox's creative studio produces videos (UGC, motion, studio), static assets, photography and platform-format adaptations. For higher-production projects, we also rely on a network of specialist freelancers (directors, art directors).
What does your creative strategy rely on?
On data. We analyze the top-performing creatives in your sector (Meta Ad Library, TikTok), identify hooks, lengths, structures and formats that convert, then produce testable variants. Every creative is documented, measured, iterated.
How many creatives do you produce per month?
Volume varies with media budget and objective. A performance campaign in scaling mode may require 15 to 30 variants per month; a brand-driven campaign sits around 4 to 8. We calibrate cadence against the learning velocity required.
Do you work with our in-house creative teams?
Yes. We often work alongside an existing studio or in-house team — on creative strategy, performance production (tactical formats), or testing. Integration is flexible and designed to avoid silos.
Explore our other expertise
Media Buying & Performance
Daily management of your campaigns on Meta, Google, TikTok and LinkedIn. Every media investment is measured, arbitrated
ExploreStrategy & Advisory
Media strategy, digital communication and brand development advisory. From recommendation to execution, within the same
ExploreData & Analytics
Sandbox built a proprietary data pipeline on BigQuery, continuously fed by Meta, Google, TikTok, LinkedIn, and client CR
ExploreProduce creatives that perform
A creative brief grounded in your sector's data, backed by real benchmarks.
Request a creative brief