ESFREN

06Creative

Creative Strategy & Production

Creative work starts from what your category does: Sandbox's ad monitoring collects the sector's ads and shows the hooks, formats and angles that last. The team designs the concept; AI speeds up adaptation across formats. Creatives are tested, then measured on what they produce: hook rate, click-through rate, cost per result.

  • 01Art direction
  • 02Assisted production
  • 03Multi-format
  • 04Performance creative
  • 05Motion design
  • 06Video ads
  • 07Creator-style content
  • 08Creative testing
9:164:51:116:9ONE CONCEPT4 RATIOS9:164:51:116:9ONE CONCEPT4 RATIOS
WHAT WE DO

Creative judged on what it produces

01

Creative starts from monitoring

Before the concept, Sandbox's ad monitoring shows what the category does: the hooks that last, each platform's formats, the angles competitors leave open. Creation starts from facts, not from a mood board.

  1. 1Review of the sector's longest-running ads, before every concept
  2. 2Recurring hooks, platform by platform
  3. 3Map of the angles competitors leave open
  4. 4Creative brief grounded in these facts
02

Multi-format production

Art direction and production tailored to each platform. One concept, adaptations for the Meta feed, Stories, Reels, TikTok, display and LinkedIn.

Mockup: one concept adapted into 5 format variants
  1. 1Unified art direction and concept
  2. 2Native adaptation by platform
  3. 3Formats: feed, Story, Reel, carousel, display
  4. 4Ratios and durations adapted to each placement
03

AI-accelerated production

AI generates variants, adapts formats, adjusts copy for each platform and produces adaptations at the pace testing requires. Art direction stays human; AI takes the repetitive part of production.

Sandbox Hub screen: creative indicators, hook rate, click-through rate, cost per result
  1. 1Variants generated faster
  2. 2Adaptation to every ratio, assisted by AI
  3. 3Adaptations per concept, at the pace of testing
  4. 4Fast adjustments based on measured results
04

Test, measure, adjust

Creatives are tested in live delivery. Those that produce are scaled, the others replaced. A creative is judged on what it produces.

Mockup: a creative concept across three tests
  1. 1A/B test on every concept
  2. 2Measurement of hook rate, click-through rate and completed views
  3. 3Scaling of the variants that produce
  4. 4Replacement of creatives that produce less
05

The team creates, AI adapts

AI produces variants, not concepts. Art direction, creative concept and final quality control remain human. AI accelerates execution; it replaces neither judgment nor taste.

  1. 01Concept and art direction held by the team
  2. 02Human quality control before scaling
  3. 03AI for adaptation across formats
  4. 04Creative judgment never delegated to the machine
OUR APPROACH

From data to concept, from concept to performance

01020304MONITORING FIRSTMULTI-FORMAT PRODUCTIONAI-ACCELERATED PRODUCTIONTEST & ADJUST
  1. 01

    Monitoring First

    Before the concept, ad monitoring shows what the category does: the hooks that last, each platform's formats, the angles competitors leave open. Creation starts from facts, not from a mood board.

  2. 02

    Multi-Format Production

    Art direction and production tailored to each platform. One concept, adaptations: Meta feed, Stories, Reels, TikTok, display, LinkedIn.

  3. 03

    AI-Accelerated Production

    AI generates variants, adapts formats (9:16, 4:5, 3:4, 1:1, 16:9), adjusts copy for each platform and produces adaptations at the pace of testing. Art direction stays human.

  4. 04

    Test & Adjust

    Creatives are tested in live delivery. Those that produce are scaled, the others replaced. No creative is ever fixed.

IN FIGURES

Production, in four figures

Creative concept handed to AI0
Creative delivered without human quality control0
Creative scaled before being tested0
Native formats per platform4
FAQ

Frequently asked questions

01Do you produce creative assets in-house?

Yes. Sandbox's team produces videos (creator-style, motion, studio), still visuals, photography and adaptations for each platform.

02What does your creative strategy rely on?

On facts. We read the longest-running ads in your sector (Meta Ad Library, Google Ads Transparency), note the hooks, lengths, structures and formats that recur, then produce variants to test. Creatives are documented, measured, then adjusted.

03How many creatives do you produce per month?

Volume depends on media budget and objective: a performance campaign needs more variants than a brand campaign. Cadence follows what the tests need to learn.

04Do you work with our in-house creative team?

Yes. We often work alongside an existing studio or in-house team: on creative strategy, performance production (tactical formats) or testing. Roles are agreed at the start, to avoid working in silos.

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Creative judged on what it produces

The first conversation covers your brand, your objectives and what advertisers in your category do.

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