ESFREN

01Acquisition

Media Buying & Performance

Sandbox buys your media on Meta, Google, TikTok and LinkedIn, and directly on online news sites. Every media plan is reviewed by someone who did not build it; every campaign is set up paused, checked, then switched on by a human go. The budget is arbitrated daily.

  • 01Meta Ads
  • 02Google Ads
  • 03TikTok Ads
  • 04LinkedIn Ads
  • 05Online press
  • 06Attribution
  • 07Daily arbitration
  • 08Checks before go-live
TRACKEDARBITRATEDOPTIMIZED4 AD PLATFORMS + ONLINE PRESS0102030405Meta AdsGoogle AdsTikTok AdsLinkedIn AdsOnline pressVERIFIEDATTRIBUTIONTRACKEDARBITRATEDOPTIMIZED4 AD PLATFORMS + ONLINE PRESS0102030405Meta AdsGoogle AdsTikTok AdsLinkedIn AdsOnline pressVERIFIED ATTRIBUTION
WHAT WE DO

Every media investment tracked, arbitrated and justified

01

Campaigns structured around your objectives

The media plan starts from the client's real objectives: sales, contact requests, reach. Every budget line is tied to a measurable result. Before it is sent, it is reviewed by someone who did not build it.

Sandbox Hub screen: a campaign structured across several ad platforms
  1. 1Structure by ad platform: accounts, ad groups, targeting
  2. 2Audiences split by journey stage: acquisition, consideration, conversion
  3. 3Budget allocated by expected result, not by impression volume
  4. 4Managed on real CPA, matched to the CRM, not on the CPA the platform reports
02

A budget arbitrated daily

Every day, the budget is arbitrated across ad platforms and campaigns according to what they produce at real cost. A platform keeps its share as long as it delivers. Every arbitration decision stays on record.

Sandbox Hub screen: budget arbitration across ad platforms
  1. 1Daily arbitration across Meta, Google, TikTok and LinkedIn
  2. 2Arbitration rule based on real CPA
  3. 3Alerts on budget drift
  4. 4Complete history of arbitration decisions
03

Verified attribution, from click to sale

Tracking follows the contact from the ad click to the client's CRM, in a pipeline Sandbox built on its own data warehouse. Conversions are reconciled with the CRM every day. Duplicates are removed.

Sandbox Hub screen: attribution pipeline, from click to CRM
  1. 1Attribution pipeline built by Sandbox, on its data warehouse
  2. 2Reconciliation with the client's CRM
  3. 3Reconciliation rerun daily, over a rolling 30 days
  4. 4Duplicates removed across sources
04

A dashboard open at any time

The client opens their figures in Sandbox Hub whenever they want: the ad platforms' figures, collected daily and reconciled with the source. A report is added at every stage that commits the client: go-live, end of campaign, review.

Sandbox Hub screen: a client's dashboard
  1. 1View by channel, campaign and objective, in Sandbox Hub
  2. 2Indicators collected daily, open at any time
  3. 3Exportable, adjustable reports: filters, periods, formats
  4. 4Complete history, available without limits
OUR APPROACH

From structure to signal: a four-step method

4 steps
  1. 01

    Structure & Go-Live

    The media plan starts from the client's objectives and ties every budget line to a measurable result. Reviewed by someone who did not build it, it becomes campaigns set up paused, checked, then switched on by a human go.

  2. 02

    Daily Arbitration

    The budget is arbitrated every day across ad platforms and campaigns, according to what each produces at real cost.

  3. 03

    Verified Attribution

    Tracking follows the contact from click to the client's CRM, in Sandbox's pipeline, on its data warehouse. Daily reconciliation with the CRM, duplicates removed.

  4. 04

    Reporting & Transparency

    The client opens their figures in Sandbox Hub at any time, and receives a report at every stage that commits them: go-live, end of campaign, review. Complete history, free export.

IN FIGURES

Media buying, in four figures

Ad platforms, plus online press bought direct4
Scheduled tasks each day, as of 28/10/202656
Ad platform managed on the CPA it reports0
Campaign switched on without a human go0
FAQ

Frequently asked questions

01Which ad platforms does Sandbox buy media on?

Meta (Facebook, Instagram), Google Ads (Search, YouTube, Display, Demand Gen), TikTok Ads and LinkedIn Ads, plus direct buying on online news sites. Arbitration happens daily: each platform is judged on the real CPA it delivers, not on impression volume.

02How do you measure campaign ROI?

Sandbox's attribution pipeline, on its data warehouse, follows the contact from click to the client's CRM; conversions are reconciled with the CRM every day and duplicates removed. We manage on real CPA, after reconciliation, not on the CPA the platform reports, which often counts the same conversion several times.

03Can you take over an existing media budget and accounts?

Yes. We first review what exists (campaign structure, tracking, attribution) and locate budget leaks, then propose a takeover with no interruption. Account history is preserved; conversions keep feeding the platforms' algorithms.

04What media budget does it take to work with Sandbox?

The budget is set at the first conversation, on the stakes: what the investment must produce, and on which channels. Daily tracking and attribution assume ongoing campaigns; for a one-off need, advisory remains possible.

RELATED SERVICES

Explore our other expertise

02Strategy & AdvisoryFrom recommendation to execution, within the same team: media strategy, communication, brand. Every recommendation startExplore 03Data & AnalyticsEach ad platform's figures arrive separately, and do not say the same thing. Sandbox built a pipeline on its data warehoExplore 04Listening & Creative IntelligenceMonitoring collects a category's ads and the online press, and creators in demonstration; creative intelligence reads thExplore

Your media budget, run like an investment

The first conversation covers your objectives, your ad accounts and what is measured today, from click to sale.

Get in touch