Media Buying & Performance
Daily management of your campaigns on Meta, Google, TikTok and LinkedIn. Every media investment is measured, arbitrated and optimized.
Every media investment tracked, arbitrated, and justified
Campaign architecture aligned with your business objectives
We structure every campaign around the client's real business objectives. Every investment is assigned to a measurable result.
- Architecture structured by platform (accounts, ad groups, targeting)
- Audience segmentation by funnel stage (acquisition, consideration, conversion)
- Budget allocation by expected outcome, not by impression volume
- Managed on real CPA (CRM-reconciled), not platform CPA
Daily budget arbitration
Budgets are optimized daily across platforms and campaigns based on observed performance. Each platform competes on its ability to deliver real business results.
- Daily optimization Meta / Google / TikTok / LinkedIn
- Arbitration algorithm based on real CPA
- Automated alerts on budget drift
- Complete history of all arbitration decisions
End-to-end verified attribution
Full tracking from ad click to real business action via our BigQuery pipeline. Automated CRM reconciliation, multi-source deduplication.
- Sandbox's proprietary BigQuery attribution pipeline
- Reconciliation with client CRM
- End-to-end automated CRM reconciliation
- Automated multi-source deduplication
Interactive real-time reporting
Every client accesses their data in real time via Sandbox Hub. Dashboards are consolidated, customizable and accessible at all times.
- Consolidated dashboards by channel, campaign and objective on Sandbox Hub
- KPIs updated continuously, accessible at any time
- Exportable and customizable reporting (filters, periods, formats)
- Complete history available without limits
From structure to signal: a four-step method
Structuring & Deployment
Campaign architecture aligned with the client's business objectives. Every investment is assigned to a measurable result, with full outcome tracking.
Continuous Arbitration
Budgets are optimized daily across platforms and campaigns based on observed performance.
Verified Attribution
End-to-end tracking to the real business action via our BigQuery pipeline. Automated CRM reconciliation, multi-source deduplication.
Reporting & Transparency
Every client accesses their data in real time via Sandbox Hub. Complete history, free export, full transparency.
Concrete and measurable results
Frequently asked questions
Which platforms does Sandbox buy media on?
We run campaigns on Meta (Facebook, Instagram), Google Ads (Search, YouTube, Display, Demand Gen), TikTok Ads, LinkedIn Ads and programmatic inventory (DV360). Arbitration is continuous: each platform is benchmarked on its ability to deliver real CPA, not on impression volume.
How do you measure campaign ROI?
Our BigQuery attribution pipeline traces every click down to the real business outcome, with automated CRM reconciliation and multi-source deduplication. We pilot on real (post-reconciliation) CPA, not platform CPA which systematically overstates performance.
Can you take over an existing media budget and accounts?
Yes. We audit your current architecture (campaign structure, tracking, attribution), identify budget leaks, then propose a no-interruption takeover plan. Account history is preserved, conversions keep feeding the algorithms.
What is the minimum media budget to work with Sandbox?
We typically engage from 50k MAD / month in media spend to justify the attribution infrastructure and daily pilot. Below that, a lighter setup (one-off advisory + audit) is possible.
Explore our other expertise
Strategy & Advisory
Media strategy, digital communication and brand development advisory. From recommendation to execution, within the same
ExploreData & Analytics
Sandbox built a proprietary data pipeline on BigQuery, continuously fed by Meta, Google, TikTok, LinkedIn, and client CR
ExploreListening & Creative Intelligence
Sandbox built an Advertising Radar, a proprietary system that continuously scrapes Meta Ad Library, Google Ads Transpare
ExploreOptimize your media investments
A complete media audit to identify your growth levers and optimize your acquisition architecture.
Request a media audit