Performance Engineering

Method

Digital spend, run like an investment: decided on facts, tracked until it produces, justified to those who fund it.

01 · The signature

Performance Engineering.

Usually, a recommendation is written on one side and carried out on the other: some advise, others buy the media, still others build the tools that measure. Sandbox brings all three together in one team.

The performance of the media bought, the engineering of the systems that measure them. For an awareness brand, performance is counted in reach, completed views and cost per contact; for a lead-driven advertiser, in contact requests tracked through to the sale.

02 · Three pillars

Recommend, buy, build.

  1. 01

    Recommend on facts

    A decision made on what the advertisers in your category are doing, what people search for and what AI assistants answer. On 19/10/2026, Sandbox published the Morocco digital advertising barometer, Q3 2026, with its method and its limits; next edition in January 2027.

  2. 02

    Buy and run the media

    Media bought in the right place, on Meta, Google, TikTok and LinkedIn, and directly on online press sites; checked before they are switched on, tracked until they produce.

  3. 03

    Build the systems that measure and convert

    Tools built for you and connected to your data: one view of your figures, your contact requests tracked through to the sale. The same workshop built the platform that runs Sandbox's campaigns.

03 · Proof at every step

Before, during, after.

  1. 01

    Before

    The media plan in writing, reviewed by someone who did not build it. Tracking is set up before the first investment.

  2. 02

    During

    The dashboard open at any time; every campaign switched on by a human go.

  3. 03

    After

    A report at every step that commits you: launch, end of campaign, final review.

04 · Four eyes

Every plan reviewed by someone who did not build it.

Every media plan and every campaign is reviewed by someone who did not build it. A campaign is set up paused, checked, then switched on by a human go.

Each ad platform's figures arrive every day in one view, reconciled with the source. A contact request with no origin is counted as lost.

05 · One team and its agents

We put AI to work on ourselves first.

Sandbox carried out its AI transformation on itself first. As of 28/10/2026, 38 agents work for its team: some produce, others check them, and a human decides.

  1. 01

    Those that produce

    They write and test the platform's code, prepare media plans, set up campaigns paused, gather research and figures, produce presentations and videos.

  2. 02

    Those that check

    Kept apart from the first, they review media plans before they go to the client, campaigns before they are switched on, code before it enters the platform, presentations before they are sent.

  3. 03

    A human decides

    No agent commits a client, a spend or a release on its own. A human decides, and answers for it.

  1. 01

    Recommend

    Agents gather research and figures; the team writes the recommendation.

  2. 02

    Buy

    Agents prepare the plans and set up the campaigns paused; another agent checks them; a human switches them on.

  3. 03

    Build

    Agents write and test the code; another reviews it before it enters the platform.

  4. 04

    Measure

    56 scheduled tasks collect the figures of Meta, Google, TikTok and LinkedIn every day (as of 28/10/2026).

06 · The proof scale

We only sell what is running at a client.

  1. A

    In production at a client

    It is sold, with its proof, without the client's name.

  2. B

    Running at Sandbox, or in demonstration

    It is shown on demonstration data, with no promise of results.

  3. C

    Not ready

    It is presented as a direction, or not mentioned.

A client's figures, campaigns and results never go out without their written consent.

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