Who

CEO & Co-founder of Sandbox, in Casablanca, since August 2022.

From 2007 to 2011, digital marketing consultant for SMEs and communication agencies, in Casablanca. From 2013 to 2014, Ad Operations Specialist at Marshmallow Digital. From November 2014 to December 2021, Head of Media at Initiative Digital, in Casablanca. In August 2022, he co-founded Sandbox. In September 2024, he spoke at EMEC EXPO in Casablanca on the use of AI. He studied at Paul Sabatier University, in Toulouse.

• 01Sandbox Hub, the platform that runs Sandbox's campaigns: media plans, reports, invoicing, client portals.
• 02The monitoring of digital ads in Morocco, the source of the quarterly barometer published on this site.
• 03Sandbox's agents: 38 at work for the team as of 28/10/2026, including those that check the others.

• 23/10/2026On 30 October, Meta makes advertisers responsible for what its AI writes in their ads (in French)