Media buying in Marrakech
Marrakech lives on tourism, hospitality and real estate, and its advertising seasons are not Casablanca's. Sandbox advises, buys the media and builds the systems that measure them there, from Casablanca: media plan, buying, creative and measurement, by one team.
Why media buying built for Marrakech
Marrakech is not a sub-market of Casablanca. Hotels, riads, tour operators, real estate developers, event organisers and retailers form a fabric of their own, whose advertising seasons follow international tourism peaks and the national events calendar.
A campaign there often speaks to two audiences: the Moroccan market and foreign visitors (France, Spain, UK, US), each in its own language and season. Hotel and store openings and cultural events run on their own calendar.
The media plan is therefore set for the city: targeted areas, delivery windows, local creative codes, rather than Casablanca's plan carried over as it is.
Services in Marrakech
- 01
Media planning and media buying
Media plans on Meta, Google (Search and YouTube), TikTok and LinkedIn, and online press bought directly. Investment is allocated to the advertiser's objectives (awareness, consideration, conversion) and set on the Marrakech calendar. Every line is tracked one by one, with the KPIs set at scoping.
- 02
Performance ads
Campaigns run on Meta, Google, TikTok and LinkedIn, arbitrated every day between formats and audiences. Each campaign is set up paused, checked, then switched on by a human go. The advertiser opens its figures on the dashboard at any time and receives a report at each step that commits it: launch, end of campaign, wrap-up.
- 03
Creative production
Videos, key visuals, motion design, social posts and display banners, tailored to each channel. Variants are A/B tested before budgets scale up. Short-form (Reels, Shorts, TikTok), brand content and derivatives for always-on campaigns.
- 04
Web design
Corporate sites and campaign landing pages, built for SEO and conversion. A site is delivered with a technical SEO check, a measurement plan and the ad platforms' tracking pixels.
- 05
Digital strategy advisory
A written recommendation, built on facts: what the advertisers of the category run, what people search for, what AI assistants answer. It can cover a repositioning, the media mix or the arrival of a new tool (CRM), is presented to management, and the same team runs it.
Sectors in Marrakech
Hotels & Tourism
Hotels, riads, resorts and tour operators have an advertising seasonality of their own. A setup combines international acquisition campaigns (Meta, Google), a local layer (TikTok, Instagram) and the share of direct bookings against the OTAs. Occupancy and the average value of a stay guide the arbitrage.
Automotive
Dealerships and distributors: awareness campaigns, dealership visits driven by geolocation, model launch media plans set on the local calendar.
Methodology
Every engagement starts with a written brief: scope, objectives, KPIs, investment. The media plan is built line by line, each line tied to a measurable result; before it is sent, it is reviewed by someone who did not build it.
Each campaign is set up paused, checked, then switched on by a human go, and the budget is arbitrated every day. The client opens its figures on Sandbox's dashboard at any time; a report is added at each step that commits it: launch, end of campaign, wrap-up presented to management.
The team is based in Casablanca. Client meetings are set at scoping and held over time. Tools are the same for every client, so that every setup stays readable.
FAQ
01How much does digital media buying in Marrakech cost?
Investment depends on scope: number of channels and markets, duration, share of creative. The quote is built line by line, each line with its cost.
02Can a setup launched in Marrakech cover all of Morocco?
Yes. The team's geography matters less than market knowledge. Sandbox covers all of Moroccan territory from its Casablanca office, with regular trips to Marrakech depending on engagement rhythm.
03Which advertising channels are priority in Marrakech?
It depends on the sector. For hospitality, Meta Ads and Google Ads are the base, with TikTok for young brands and OTA work for bookings. For automotive, Meta Ads and YouTube Ads for awareness, Google Search for the bottom of the funnel. For real estate, LinkedIn Ads and Meta Lead Ads.
04How long to launch a first campaign?
It depends on what already exists (creative, ad accounts in place) and on what must be produced. The timeline is set at scoping, in the written media plan; the campaign is set up paused, checked, then switched on by a human go.
Discuss a project in Marrakech
The conversation looks at the need: target markets, channels, Marrakech's seasons.