ESFREN

02Strategy

Strategy & Advisory

From recommendation to execution, within the same team: media strategy, communication, brand. Every recommendation starts from facts: what advertisers in your category do, what people search for, what AI assistants answer.

  • 01Media strategy
  • 02Brand strategy
  • 03Communication
  • 04Digital advisory
  • 05Media planning
  • 06Category monitoring
4 DISCIPLINES01020304StrategistsMedia buyersAnalystsCreativesSAMETEAM4 DISCIPLINES01020304StrategistsMedia buyersAnalystsCreativesSAMETEAM
WHAT WE DO

A recommendation is worth what the team can execute

01

A diagnosis grounded in facts

Every engagement starts with an assessment: past performance, reviewed in Sandbox Hub; what advertisers in the category do, collected by Sandbox's ad monitoring; what people search for and what AI assistants answer. Findings that are quantified and dated.

Diagram: past performance and comparison with the category
  1. 1Past performance reviewed in Sandbox Hub
  2. 2Comparison with the category, through ad monitoring
  3. 3Documented analysis of competitors: media and communication
  4. 4Gap between current positioning and the brand's potential
02

A quantified action plan

The diagnosis becomes an action plan: objectives, targets, messages, channels, budgets, timeline. Every element is quantified, measurable, and bound by what the team can execute.

Diagram: 90-day media plan, budget broken down by channel
  1. 190-day media and communication plan, budget broken down by channel
  2. 2Validated positioning and key messages
  3. 3Management indicators set before launch: performance and awareness
  4. 4Quantified scenarios by objective: acquisition, visibility, engagement
03

A strategy written with those who execute it

Strategists, media buyers, analysts and creatives work together from the first recommendation. Agents gather the research and the figures; the team writes the recommendation, and every element is tested against the field before validation. Every media plan is reviewed by someone who did not build it.

Diagram: from strategy to execution, within the same team
  1. 1Strategists, media buyers, analysts and creatives around the same table
  2. 2Recommendations reviewed by those who will execute them, before they are sent
  3. 3Shared accountability for media and communication results
  4. 4Adjustments based on real results
04

Ongoing management, written adjustments

The indicators set at the start are tracked weekly, the direction reviewed monthly. Every adjustment is written down and justified. Advisory continues as long as the objectives are in progress.

Sandbox Hub screen: management indicators
  1. 1Weekly tracking of indicators
  2. 2Monthly review of direction
  3. 3Written, justified adjustments
  4. 4Management reports in Sandbox Hub
OUR APPROACH

From diagnosis to execution, within the same team

  1. 01

    Fact-Based Diagnosis

    An assessment first: past performance, what advertisers in the category do, what people search for, what AI assistants answer. Findings that are quantified and dated.

  2. 02

    Action Plan

    The diagnosis becomes a plan: objectives, targets, messages, channels, budgets, timeline. Every element is quantified and measurable.

  3. 03

    Written With Those Who Execute

    Strategists, media buyers, analysts and creatives write the recommendation with those who will execute it. Every media plan is reviewed by someone who did not build it, before it is sent.

  4. 04

    Management & Adjustments

    Indicators are tracked weekly, adjustments written down at every cycle. Advisory continues as long as the objectives are in progress.

IN FIGURES

Advisory, in four figures

Disciplines mobilized per plan4
Media plan sent without independent review0
Recommendation sent without an execution plan0
Recommendation without dated facts behind it0
FAQ

Frequently asked questions

01How long does an advisory engagement last?

It depends on the scope, and is set during scoping. The engagement produces a fact-based diagnosis, recommendations and an activation plan. Then, two paths: ongoing management, with a monthly review and plan adjustment, or the roadmap handed over to your team.

02Do you work with brands that sell to businesses?

Yes. Attribution and arbitration methods stay the same; only the channel mix changes: more LinkedIn Ads, account-based targeting, long-form content.

03Do you deliver a written plan or ongoing support?

Both. Every engagement produces a written document: strategic plan, media plan, activation roadmap. We prefer to stay during execution: a recommendation is worth what it produces once deployed and measured.

04Do you work on brand and performance together?

Yes, that is our stance. Performance feeds the brand: what we learn about audiences, what creative tests show. The brand feeds performance: a known brand gets more clicks and converts better. Separating the two means managing half the picture.

RELATED SERVICES

Explore our other expertise

01Media Buying & PerformanceSandbox buys your media on Meta, Google, TikTok and LinkedIn, and directly on online news sites. Every media plan is revExplore 03Data & AnalyticsEach ad platform's figures arrive separately, and do not say the same thing. Sandbox built a pipeline on its data warehoExplore 04Listening & Creative IntelligenceMonitoring collects a category's ads and the online press, and creators in demonstration; creative intelligence reads thExplore

One team, from recommendation to measured result

The first conversation covers your challenge, your category and the figures you already have.

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