04Listening

Listening & Creative Intelligence

Monitoring collects a category's ads and the online press, and creators in demonstration; creative intelligence reads them. Ad monitoring collects, every day, the ads published in Meta Ad Library and Google Ads Transparency, and files them by advertiser and sector; press monitoring covers news sites. Every finding is dated and sourced.

  • 01Ad monitoring
  • 02Press monitoring
  • 03Creator monitoring
  • 04Creative intelligence
  • 05Messages and colors
  • 06Audience comments
  • 07Sector comparison
DAILY COLLECTION010203Meta Ad LibraryGoogle Ads TransparencyOnline pressYOUR CATEGORY010203YOUR CATEGORYDAILY COLLECTION010203Meta Ad LibraryGoogle Ads TransparencyOnline press
WHAT WE DO

What advertisers in your category do, collected and read

01

Your category's ads, collected daily

Ad monitoring collects, every day, the ads published in Meta Ad Library and Google Ads Transparency. Every ad is filed by advertiser and sector, then dated.

Monitoring screen: ads collected from Meta Ad Library
  1. 1Daily collection from Meta Ad Library
  2. 2Daily collection from Google Ads Transparency
  3. 3Your share of the category's ads, recorded daily
  4. 4Category ad base, updated daily
02

Creative intelligence: what the ads say

Creative intelligence reads what monitoring collects: messages (hooks, offers, calls to action, video voice-overs), formats, the category's colors, what the public says about them. It is shown on demonstration data, with no promise of results. An ad that stays in circulation for a long time is a signal: its advertiser keeps paying for it.

Monitoring screen: a sector's hooks, formats and angles
  1. 1The longest-running hooks, by sector
  2. 2The most-used formats, and how long they run
  3. 3Angles no one occupies yet
  4. 4Your ads compared with the sector's
03

The moves that matter, flagged

Monitoring spots significant moves: new campaigns, shifts in creative angle, peaks in advertising activity. They come up dated, with their context and a reading of what they mean.

Monitoring screen: feed of the category's moves
  1. 1New competitor campaigns
  2. 2Shifts in creative angle
  3. 3Peaks in advertising activity
  4. 4Complete history of moves
04

Dated recommendations

The monitoring report ends with concrete, dated recommendations. A finding that leads to no decision is left out.

Monitoring screen: report and recommendations by sector
  1. 1Creative leads to test
  2. 2Positioning gaps to take
  3. 3Threats to anticipate, with the proposed response
  4. 4Sector comparison and relative position
OUR APPROACH

From monitoring to decision

01020304A SINGLE ACTION01020304A SINGLE ACTION
  1. 01

    Daily Collection

    Ad monitoring collects, every day, the ads published in Meta Ad Library and Google Ads Transparency. Every ad is filed by advertiser and sector, and dated.

  2. 02

    Creative Reading

    Creative intelligence reads messages, formats, the category's colors and audience comments. It is shown on demonstration data, with no promise of results.

  3. 03

    Moves Flagged

    New campaigns, shifts in angle, activity peaks: the moves that matter come up, dated and put in context.

  4. 04

    Recommendations

    The monitoring report ends with concrete, dated recommendations: creative leads to test, positioning gaps to take, threats to anticipate. A human decides what comes next.

IN FIGURES

Monitoring, in four figures

Ad sources collected daily2
Finding delivered without its date and source0
Finding kept in the report with no decision at stake0
Creative lead launched without a human decision0
FAQ

Frequently asked questions

01What is creative intelligence?

Monitoring collects the ads; creative intelligence reads them. It analyzes a category's active ads to draw out what recurs: messages (hooks, offers, calls to action, video voice-overs), formats, colors, what the public says. At Sandbox, it is shown on demonstration data, with no promise of results. We are building the reading of visuals.

02Do you analyze my competitors' ads?

Yes. Monitoring collects, every day, the public ad libraries of Meta and Google, files active ads by sector and advertiser, and spots what lasts: run time, variants, formats. You consult them in Sandbox Hub.

03How is this different from a market monitoring tool?

A tool provides raw data. Sandbox ties it to your own results, and draws dated recommendations from it: creatives to test, gaps to take. And the same team buys your media.

04How often is monitoring updated?

Every day. Active campaigns are spotted, new ads collected and filed. Sector comparisons can be consulted at any time in Sandbox Hub.

What your category does, and the share you take

The first conversation covers your category, your competitors and the questions monitoring should answer.